Form+Function

Product, Technology & Innovation Leadership

Blending design, AI, and emerging technologies to drive transformative growth, scale ventures, create exceptional customer experiences.

Work Highlights

Engage

About Me

I’m Adrian Wong, a Strategic Technology Innovation Leader with 25 years in digital, uniquely blending UX/Product Direction and Innovation CTO expertise in tech startups and enterprises.

I merge cutting-edge technologies with consumer-grade UX to deliver transformative growth, scale ventures, and create exceptional customer experiences while enhancing efficiency, revenue, and engagement.

I specialise in conceptualising, executing, and catalysing new business initiatives, and enhancing and scaling existing ones.

Diagram showing AxW at the intersection of Design, Technology and Business

Digital Products

Designing and scaling customer-centric digital products and elevating existing portfolios.  
Mobile, AI, VR/AR, and web apps across B2C, B2B, startups and enterprises.

Launched a brand new online 3D gaming product to a mass market global audience in a saturated market and scaled it to the top of the TechTrack 100, making it the fastest growing tech company in the UK.

PKR

Award Winning SaaS 3D Gaming Platform

PKR

Award Winning SaaS 3D Gaming Platform

Founded an Artificial Intelligence startup building an experience marketplace with augmented decision-making & group payments.

Designed and developed a cross-platform AI agent, social planning & B2C marketplace app for travel & leisure, collaborating with a swarm intelligence PhD to enable rapid group consensus.

Moxi AI

Cross-platform AI B2C Experience Marketplace

Moxi AI

Cross-platform AI B2C Experience Marketplace

Designed an AI-powered personal dashboard to seamlessly integrate personal and work data, simplifying life and work. Leveraged multi-modal OpenAI APIs to simplify complex workflows.

Currently in development.

Allsight

Intelligent AI Personal Dashboard

Allsight

Intelligent AI Personal Dashboard

Revolutionising early cancer drug tolerability understanding. Video diaries, AI emotion detection, and semantic analysis provide timely patient insights.

From concept to secure, scalable launch in just 180 days.

PROACT

Smart Mobile & Web platform for Clinical trials

PROACT

Smart Mobile & Web platform for Clinical trials

Installed bluetooth tech into our asthma inhalers and product managed & piloted a companion mobile app to record inhaler usage for patients and doctors.

Adherence increased by 59% in adults and 180% in children.

Smart Asthma Inhaler

Bluetooth Connected Medication Tracking

Smart Asthma Inhaler

Bluetooth Connected Medication Tracking

A strategy video game set in a dystopian near future where the world struggles to rebuild after decades of war, technological collapse, and environmental catastrophes.

The game combines strategic resource management with real-time tactical decision-making, enhanced by AI-driven, procedurally generated content and assets, ensuring every playthrough feels unique.

Dark Rain

Cyberpunk Tactical Operations Simulator

Dark Rain

Cyberpunk Tactical Operations Simulator

Innovation & Transformation

Leading large-scale initiatives to modernise operations and deliver measurable impact, with a proven track record of initiating and delivering new solutions and capabilities from scratch.

I've built and led sustainable tech & innovation capabilities for large enterprise organisations, driving digital & organisational transformation, from incremental to disruptive, and demonstrating the Art of the Possible.

Bluechip Innovation Labs

Building long-term innovation capabilities

Bluechip Innovation Labs

Building long-term innovation capabilities

I’ve prototyped 100+ propositions, and piloted dozens of scalable solutions across R&D, Operations, and Commercial, Patients & Consumers.

Driving step-change efficiency gains and new revenue through the practical application of Cloud, AI/ML, IoT, Web3 and VR&AR.

Prototyping & Pilots

Efficiency gains, growth and new markets

Prototyping & Pilots

Efficiency gains, growth and new markets

Co-led the innovation workstream of a $300M clinical transformation programme at AstraZeneca, accelerating drug development, generating millions in additional revenue, and improving patient outcomes.

Clinical Transformation

Accelerating the drug development pipeline

Clinical Transformation

Accelerating the drug development pipeline

Successfully piloted Robotic Process Automation and established IT as a revenue-generating business & strategic technology capability by launching an AI Centre Of Excellence.

Delivered digital business advisory to C-suite at client firms.

AI Centre of Excellence

Transforming IT cost-centre into a profit generator

AI Centre of Excellence

Transforming IT cost-centre into a profit generator

Spearheaded Wipro’s entry into strategic digital transformation projects and directed global engineering excellence and innovation strategy, uplifting engineering capabilities firm-wide, and advancing Cloud, Web3, Metaverse, ML, and GenAI adoption across Wipro and its clients.

Grew transformation practice rev 5x to £15m in 30 months through leading GTM strategy & execution.

Consultancy Transformation

Scaling high-performance cloud-native engineering

Consultancy Transformation

Scaling high-performance cloud-native engineering

Co-created the SeedReady Startup pre-accelerator for early-stage founders to accelerate product market fit.

Helped over 150 entrepreneurs over five cohorts refine their propositions, gain traction, and raise funding.

SeedReady Pre-Accelerator

Accelerating product-market fit for startup founders

SeedReady Pre-Accelerator

Accelerating product-market fit for startup founders

Augment. Accelerate. Automate.

Artificial Intelligence

Leverage AI to create practical, impactful solutions that drive innovation, streamline operations, and deliver a competitive edge.  

From generative content and decision engines to predictive analytics and automation, seamlessly integrate AI into digital products to enhance user experiences and optimise workflows.

Build Your AI Foundation

Assess maturity, craft a data strategy, establish ethical governance, and cultivate an AI-first mindset

Create a Transformation Roadmap

Align AI with business objectives, prioritise high-impact use cases, and develop phased implementation plans.

Intelligent Process Automation

Streamline processes, reduce costs, and boost output by surgically applying AI across your operations and workforce.

Augment Your Workforce

Liberate employees from repetitive tasks, provide AI tools for enhanced productivity, and enable data-driven decisions at all levels.

Upgrade Your Products

Embed AI into existing offerings to captivate audiences, and future-proof your business for years to come.

Develop new AI-Native Solutions

Unlock new revenue streams by identifying opportunities for revolutionary intelligent products - concept to market dominance.

I specialise in the practical application of new & emerging technology

Brands

I’ve worked with dozens of major brands, from startups to world renowned corporations, across digital products, omni-channel marketing, and tech & organisational transformation.

Insights

The Chief Product Officer's role in driving digital innovation

Podcast: Next-gen UX with Adrian Wong

How AI is changing the future of digital products

Coming Soon

The intrinsic advantages of design-led companies

Coming Soon

Community

My deep involvement in an extensive digital and venture ecosystem including founders, investors, big tech, academics and accelerators, provides exceptional insights and connections.

Carbon13 Climate Venture Builder

Expert

Deeptech Labs

Expert

AI Forge Incubator

Mentor

SeedReady Incubator

Co-creator

Cambridge Generative AI Community

Co-founder

VC Lab Venture Institute

Alumnus